CROSS-FUNCTION ALIGNMENT WITH SALES

91% of Directors and VPs of Sales Operations align marketing, finance, IT and the executive team with sales as a primary job responsibility. 2 keys to your credibility are first-hand knowledge of key performance indicators and how they impact sales reps and customers in the field.

 


Sales Tools: Are You Guessing What Content the Sales Team Needs?


“80% of the content created by marketing for sales never gets used”.


Measure the Impact of Sales Content


I can’t tell you how many times I have walked into a sales organization to talk about content and they tell me: “Marketing doesn’t create any content for us”. When I take the feedback to marketing, they show me hundreds of content pieces they have created over the last couple of years.  
Craig Rosenberg via KnowledgeTree


 

What is the real reason your sales team is not leveraging the sales tools and content you think they should?

One of the most important concepts in enterprise selling is – No Guessing. Ask the customer and they will tell you exactly what you need to know; provided you’ve established both relevance and credibility. Continue Reading

Accountability is Your Key to Access the Inner Circle

Sales Operations Manta - All Others Must Bring DataFor all of the people who claim to want a “seat at the table” and question why it is the VP of Sales your CEO includes in the inner circle. One word –Continue Reading

Biggest Challenge in Sales Operations is still…

Lead Management | Sales OperationsIn a short interview this week, I was asked about major challenges and sales initiatives for sales operations. You can read the interview with Glider’s Elaina Ransford here.

The biggest challenge (and opportunity) has not changed much in 5 years. We’re still adjusting to the massive shift in how we Continue Reading

Use this Simple but Powerful Technique to Shape Sales Culture

Voice of the customer- How to represent the sales force

Do you feel like you spend a lot of time representing sales in cross-functional meetings?

91% of sales operations leadership positions consider it a primary job requirement.
Keep headquarters in synch with the needs of the field and customers and you are on the path to a healthy sales culture focused on winning and not internal strife.

Are you effective? How do you know?
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Which Department is the #1 Alignment Point for Sales Ops?

Sales Finance Alignment

“90% of Sales Operations jobs require cross-function collaboration with key departments. Finance and Accounting are specifically called out most often, with Marketing a close second.”

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+Neal Murphy +ESO